Bowler Apparel & Footwear


With European persuasion, the Iconic American Penny & Horse Bit Loafers were spotted in the early 50’s “Jet Setting” from the Hamptons , Palm Springs and to Palm Beach. The “Beautiful People” were and still are enamored with these Timeless Casual Styles. Bowler A & F embodies the spirits of these historic looks of distinction.

Our Founders

DC Vegas Head Shot 1

Dennis Campbell

Bowler AF CEO, Co-Founder, Designer

Dennis has enjoyed a Sports, Men’s & Women’s Fashion Apparel career covering the entire course of Wholesale, Retail, Manufacturing, Marketing, Merchandising & Design. A few years back Dennis was researching the feasibility of a casual, Italian leather /Exotic footwear program in classic, timeless styles. During this period Dennis discovered the possibility of making these same style shoes using TPU and EVA properties.


What would that mean, exactly?
TPU – Thermo Polyurethane  TPU is a sole material which can be injected as a clear, transparent or colored unit. TPU is flexible and 20% harder wearing and can be molded thinner than standard PU. This unique material combines lightness, strength and flexibility.


EVA- Ethylene-vinyl acetate, or Eva is a polymer that has similar softness and flexibility to natural rubber yet can be processed and shaped like PU and TPU.




Penny Loafers, Bow Tie Loafers, Horse Bit Loafers in Driver / Deck Shoe Models generally have 5-6 components in the shoe. Using TPU & EVA, as opposed to leather, would allow us to “hot pour” these components in exact Pantone Colors. Shades of a color now have no limits.


By incorporating state of the art TPU and EVA properties, Bowlers delivers fresh, fun color pallets in virtually the same classic, iconic styles that surfaced in the 30’s, 40’s & 50’s.  The components in Bowlers iconic styles allows us to deliver color combinations that will WOW you!!! School Spirit colors will be a driving force in our launch.


Are you Garnet, are you Navy, are you Crimson, are you Burnt Orange?
It does not matter as we can deliver your favorite Loafer in your specific Team Colors.


Bowler Iconic’s, love to Tailgate, love the Stadium, love the Beach, campbell beach, the Surf, the Boat, the Yacht, the Club, the Front Nine, the Back Nine, the Barn, the Paddock, the Stables, the Track, the Alter, Brunch, Lunch and Happy Hour. Bowlers are non skid, non stain thus you can wear them anywhere!


Tailgate in Fashion wearing your State Colors in Bowlers! It’s Game Day so The Only Choice is which pair of Bowlers you’ll be wearing?

I developed Bowler Footwear for all to wear the better part of 24/7.
~ DC

William Dabney

Co-Founder, CFO

His career of 40 plus years so far has seen him represent some of the best known apparel companies in the country – Polo/Ralph Lauren, Lacoste USA, Merona, British Khaki, and Cambridge Dry Goods to name a few. He’s love for the classical casual preppy look has served him well thru his career in the fashion business. Best known for his ability to launch unknown brands into a large scale sales in a small amount of time.


Servicing retail accounts thru out the Southeast including major Departments Stores, better speciality stores, Country Clubs, Resorts and Hotels, online distributors, Marina’s , and private label operations, He learned all the aspects of how to run a profitable and efficient company. He has not only been a manufacturer’s representative, he was also a National Sales Manager for one of his companies and increased their sales in less than two years 50 %. He credits his ability to spot opportunity and steer his manufacturers toward these opportunities that lay open in the industry.


Bowler Apparel & Fitness is his new venture with his old friend and fellow Polo/Ralph Lauren salesman Dennis Campbell. With Bowler Apparel & Footwear, Bill and Dennis bring to the market a shoe concept not seen from other shoe companies. The casual anything, anywhere, for anyone concept holds true with the Bowler Collection of driver shoes and loafers.


The opportunity to bring this exciting new company to market is a dream come true for Bill and along with Dennis , the two envision a company that can satisfy every customer needs as it pertains to daily activities. The future of the company lays in the creative minds of Bill and Dennis and their vision for a total apparel company. From a small beginning, there will come a huge company based on the principles of being outside and having fun.

Quick Facts

  • Bill was born in Mississippi but raised in Atlanta Ga.
  • He was the 1972 State High School Swimming Champion in the 400 Yard Freestyle
  • He attended the University of Georgia and was member of the UGA Swim Team and Sigma Chi Fraternity
  • He graduated in 1977 and entered into the apparel business in Atlanta Ga